Privacy Policy

Privacy Policy Life Insurance

Insurance Alpha works hard to protect your privacy and personal information from your use of our website. This privacy policy describes how Insurance Alpha collects, uses, discloses and otherwise treats personal information (collectively referred to as the “website”) as well as through other interactions with our clients and potential clients.

Collection of Data

Insurance Alpha needs to collect personal information and data in order to provide services to you as well as fulfillment of our legal obligations. Insurance Alpha commits itself to ensuring the confidentiality and privacy of your information as you engage with our website with your information in our possession.

We collect personal information to be used for the following purposes:

  • To ensure for tax and other purposes your residency in Canada;
  • Verify your identity and other information you have provided to us;
  • To provide you with life insurance quotes;
  • To provide you with the best preliminary advice based on your information your give for a potential application;
  • To communicate with you via email or phone to discuss with you regarding life insurance products;
  • To meet provincial legal and regulatory requirements; and
  • To comply with any others required or permitted by applicable law.

Assessment of Needs: We use needs based selling practices as part of our website and overall business practices. By understanding a clients’ needs and wants and applying their information we ensure that our recommendations are suitable. Suitability of recommendations is also a regulatory requirement and good business. Information collected includes: ages, health status, financial information (debts, savings, investments, monthly expenses, etc.).

Cookies & Similar Technologies: Insurance Alpha may use cookies and other tracking technology to help us remember and process your life insurance choices, understand and save your preferences for future visits, so that we can offer better experiences and tools in the future. We may also use these technologies to provide you with enhanced and tailored online display advertising.

Google Tags: The website may also use a technology called “tags” which allow us to understand which pages you visit on the Website. These tags are used to help us optimize and tailor the Website for you and future visitors to the Website.

Google Analytics: We may use third parties to help us gather and analyze information about the areas visited on the Website in order to better understand, evaluate and improve the user experience and the convenience of the Website.

Retention of Information

Insurance Alpha will retain your Personal Information as an active life insurance policyholder and in cases where we need to meet our legal obligations.

Accuracy of Information

We make reasonable effort to ensure that your Personal Information is complete and accurate. If you require correction of your Personal Information you may make a request in writing to us.


Insurance Alpha and our Canadian third-party service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian or other law (which may include lawful access requests by Canadian or other foreign courts, law enforcement or governmental authorities). We may also be obliged to disclose personal information where necessary for the establishment, exercise or defense of legal claims and to look into or prevent actual or suspected loss or harm to individuals.

External sites

Our website may contain links to third-party websites, including, without limitation, the websites of the insurance carriers offering the third-party insurance products made available to you, but we do not endorse and we are not responsible for the content of any linked external websites or for the privacy practices of the third parties that own and operate such sites. Before using any external website, please refer to the terms of use and privacy policies of the External Sites for more information.

Change Notifications

We may update this privacy policy to reflect changes to our information practices. We encourage you to periodically review our Privacy Policy for the latest information on our privacy practices.

Last updated: February 02, 2021

Contact us

If you have any questions about this Privacy Policy, please contact us here