There are several types of individual life insurance policies found in Canada with features, benefits & considerations, most common being term life & whole life insurance
Individual Life Insurance: Life Insurance In Canada Explained

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Life insurance is a contract between an individual and an insurance company, where the individual pays premiums in exchange for a lump-sum payment, known as a death benefit, to beneficiaries upon the insured's death. In Canada, life insurance is a critical part of financial planning, providing financial security to loved ones in the event of the policyholder's death.
Individual life insurance in Canada is a vast and complex field, with numerous types of policies, features, and considerations. This glossary aims to provide a comprehensive understanding of the various aspects of individual life insurance in Canada, from the types of policies available to the factors influencing premium rates, and the legal and regulatory framework governing life insurance in the country.
Types of Individual Life Insurance Policies
There are several types of individual life insurance policies available in Canada, each with its own features, benefits, and considerations. The most common types are term life insurance, whole life insurance, and universal life insurance.
Term life insurance provides coverage for a specific period or "term", typically 10, 20, or 30 years. If the policyholder dies within the term, the death benefit is paid out to the beneficiaries. Whole life insurance, on the other hand, provides lifelong coverage and has a cash value component that grows over time. Universal life insurance also provides lifelong coverage but offers more flexibility in premium payments and death benefits, and has an investment component.
Term Life Insurance
Term life insurance is the simplest and most affordable type of life insurance. It provides coverage for a specific term, and if the policyholder dies within that term, the death benefit is paid out to the beneficiaries. The policy has no cash value and expires at the end of the term if the policyholder is still alive.
There are different types of term life insurance policies, including level term, where the death benefit stays the same throughout the term; decreasing term, where the death benefit decreases over the term; and increasing term, where the death benefit increases over the term. Some term life insurance policies also offer a renewal feature, allowing the policyholder to renew the policy for another term without undergoing a medical exam.
Whole Life Insurance
Whole life insurance provides lifelong coverage and has a cash value component that grows over time. The policy pays out a death benefit to the beneficiaries upon the policyholder's death, regardless of when that occurs. The premiums for whole life insurance are typically higher than for term life insurance, but they remain the same throughout the policyholder's life.
The cash value component of a whole life insurance policy is a savings account that grows on a tax-deferred basis. The policyholder can borrow against the cash value or surrender the policy for its cash value. Some whole life insurance policies also pay dividends, which can be used to increase the cash value or death benefit, reduce the premiums, or taken as cash.
Factors Influencing Premium Rates
The premium rates for individual life insurance policies in Canada are influenced by several factors, including the policyholder's age, gender, health status, lifestyle, and the type and amount of coverage.
The policyholder's age is one of the most significant factors, with younger individuals typically paying lower premiums than older individuals. Gender also plays a role, with women generally paying lower premiums than men due to their longer life expectancy. The policyholder's health status is another important factor, with individuals with pre-existing health conditions or high-risk lifestyles typically paying higher premiums.
Age and Gender
The policyholder's age and gender are two of the most significant factors influencing premium rates. Younger individuals typically pay lower premiums than older individuals, as they are considered less likely to die during the term of the policy. Similarly, women generally pay lower premiums than men due to their longer life expectancy.
These factors are taken into account at the time of policy issuance and remain constant throughout the term of the policy. Therefore, it is generally advantageous to purchase life insurance at a younger age and when in good health.
Health Status and Lifestyle
The policyholder's health status and lifestyle are also important factors influencing premium rates. Individuals with pre-existing health conditions, such as heart disease or diabetes, typically pay higher premiums due to the increased risk of death. Similarly, individuals with high-risk lifestyles, such as smokers or those engaged in dangerous occupations or hobbies, also typically pay higher premiums.
Most life insurance companies require a medical exam as part of the underwriting process to assess the policyholder's health status. However, some companies offer no-exam life insurance policies, which may be an option for individuals with serious health conditions or high-risk lifestyles, but these policies typically come with higher premiums.
Legal and Regulatory Framework
The life insurance industry in Canada is governed by a legal and regulatory framework designed to protect policyholders and ensure the stability and integrity of the industry. This includes regulations on licensing, solvency, disclosure, and consumer protection.
The primary regulator of the life insurance industry in Canada is the Office of the Superintendent of Financial Institutions (OSFI), which oversees the solvency and financial condition of life insurance companies. The Canadian Life and Health Insurance Association (CLHIA) is a trade association representing life and health insurance companies and provides guidelines and standards for the industry.
Licensing and Solvency
All life insurance companies in Canada must be licensed by the relevant provincial or territorial regulator to conduct business. The licensing process involves a review of the company's financial condition, business plan, and management team, among other factors.
The solvency of life insurance companies is overseen by the OSFI, which sets capital requirements and conducts regular inspections to ensure that companies have sufficient assets to meet their policyholder obligations. The OSFI also has the power to intervene in the operations of a life insurance company if it is at risk of insolvency.
Disclosure and Consumer Protection
Life insurance companies in Canada are required to provide clear and accurate information to policyholders about their policies, including the terms and conditions, premiums, benefits, and any exclusions or limitations. This is to ensure that policyholders understand their rights and obligations and can make informed decisions.
Consumer protection in the life insurance industry is also provided through various laws and regulations, including the Insurance Act and the Unfair or Deceptive Acts or Practices (UDAP) regulations. These laws and regulations prohibit unfair or deceptive practices in the sale of life insurance and provide remedies for policyholders who have been treated unfairly.
Claiming the Death Benefit
The process of claiming the death benefit from a life insurance policy in Canada involves several steps, including notifying the insurance company of the policyholder's death, submitting a claim form and supporting documents, and waiting for the claim to be processed and paid.
The death benefit from a life insurance policy is typically tax-free in Canada, provided it is paid out in a lump sum. However, if the death benefit is paid out in installments, the interest portion of the installments may be taxable.
Notification and Claim Submission
The first step in claiming the death benefit from a life insurance policy is to notify the insurance company of the policyholder's death. This is typically done by the policy's beneficiaries or their legal representative.
The insurance company will then provide a claim form, which must be completed and submitted along with supporting documents, such as a certified copy of the death certificate and the policy document. The claim form typically requires information about the policyholder, the beneficiaries, and the circumstances of the policyholder's death.
Claim Processing and Payment
Once the claim form and supporting documents are received, the insurance company will review the claim and make a decision. If the claim is approved, the death benefit will be paid out to the beneficiaries. If the claim is denied, the insurance company must provide a reason for the denial.
The time it takes to process a claim and pay the death benefit can vary depending on the complexity of the claim and the insurance company's procedures. However, most claims are typically processed and paid within 30 to 60 days of receipt of the claim form and supporting documents.
Individual Life Insurance and Life Insurance in Canada: Conclusion
Individual life insurance is a critical part of financial planning in Canada, providing financial security to loved ones in the event of the policyholder's death. Understanding the various aspects of individual life insurance, from the types of policies available to the factors influencing premium rates, and the legal and regulatory framework, can help individuals make informed decisions about their life insurance needs.
While the process of purchasing life insurance and claiming the death benefit can be complex, the peace of mind that comes from knowing that loved ones will be financially secure in the event of the policyholder's death makes it a worthwhile investment. As always, it is recommended to consult with a qualified insurance advisor or financial planner to understand the best options for individual circumstances.
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Life Insurance Need Not Be Complicated
Here are answers to frequently asked questions...
No, the only thing you will ever pay is a premium to the insurance company that provides the life insurance policy for you. We provide you quotes and advice on best options for your situation.
Yes, we have access to various discounts based on your health and the amount of life insurance you purchase. For example if you've never smoked in your life and are buying more than $1 million in life insurance
Rates are based on your age, health history, smoking status, gender and income. The insurance company also compares and makes assessments based on similar individuals with the same profile like age, gender, smoker status. Unlike workplace or association rates which are cheaper and based on you working at a particular company, being associate with an affinity group or the claims of the whole group i.e. your rate is affected by someone who smokes even if you don't smoke, or if you never claim and other claim multiple times, for example.
We simplify the process knowing how busy life gets. The first step is simply to request your quotes and getting a sense of the cost and coverage available. Next, we compare the policy options and other riders like guaranteed insurability and discuss what makes sense for you and answer your questions. Lastly, you apply and buy risk-free.
We are an independent life insurance broker, meaning that we do not have an affiliation with any one Canadian life insurance company. We are looking out for your best interests as we don’t have to meet any requirements to do business with any specific company. We actually get a finders fee from these insurance companies and they are all the same, so we don’t have any financial conflict of interest either.
In most cases, it can take between 2 weeks and 1 month from beginning to end. A lot of the time may depend on follow up information required by the insurance company. In our experience 1 month is usually a standard timeframe. Sometimes, depending on the amount you apply for and your age, for example children's life insurance or no medical, the approval is instant.
Underwriting is where the insurance company verifies your information that you submitted on the application your complete with us and gathers additional details such as health history, travel, and personal history to determine the best rate possible.
Any type of life insurance is great especially if you suddenly pass unexpectedly. However, just like getting a company car allowance, you only have it for as long as you work for that company because it's a benefit or "perk" of working there. When you leave you lose that perk. You are also limited to 2 or 3 times your salary which may not be enough. More importantly, how many times have you changed or will potentially change jobs?
When you buy your own personal private insurance you don't worry about losing it if you change jobs or your health changes.
As the name suggests, the AD & D policy will only pay if your death is caused by an accidental death or dismemberment of a body part. Personal private life insurance will pay regardless of the cause with the only exception being cases such as suicide.