Bull market refers to a market condition where the prices of securities are rising or are expected to rise.
Bull Market: Investing Explained

Investing Market Trends
In the world of investing, the term 'Bull Market' is a frequently used phrase that holds significant importance. The term 'bull market' is most often used to refer to the stock market but can be applied to anything that is traded, such as bonds, real estate, commodities and currencies. The term 'bull' is used because of the way a bull attacks its opponents. A bull thrusts its horns up into the air, while a bear swipes its paws downward. These actions are metaphors for the movement of a market. If the trend is up, it's a bull market. If the trend is down, it's a bear market.
Characteristics of a Bull Market
A bull market is characterized by optimism, investor confidence and expectations that strong results should continue for an extended period of time. It is difficult to predict consistently when the trends in the market might change. Part of the difficulty is that psychological effects and speculation may sometimes play a large role in the markets.
Typically, a move of 20% or more in a broad market index, such as the Dow Jones Industrial Average, S&P/TSX or the S&P 500, over at least a two-month period, is considered an indication of a bull market. Bull markets also involve heavier trading volumes and widespread participation in the market by both individual and institutional investors.
Phases of a Bull Market
A bull market typically consists of three phases. The first phase is marked by widespread pessimism. This is when most investors are negative on the market, and its investment returns are typically at their worst. The second phase is when stock prices begin to rise, economic indicators improve, and investor sentiment starts to turn positive. The third phase is marked by widespread investor optimism and economic euphoria.
Each phase can be identified by the state of the economy, the performance of the stocks, and the general mood of investors. It's important to note that these phases can vary in length, and not all bull markets will follow this exact progression.
Effects of a Bull Market
The effects of a bull market are wide-ranging. It can lead to an increase in the wealth of investors as market prices increase. This increase in wealth can then lead to increased consumer spending, which may boost economic activity and further fuel the bull market.
However, bull markets can also lead to overvalued stocks and inflation. If investors get too confident, they may start to engage in reckless investment behavior, such as speculating on high-risk stocks or buying on margin.
Strategies for Investing in a Bull Market
Investing in a bull market requires a different set of strategies compared to investing in a bear market. One common strategy is to buy and hold, which involves buying stocks and holding them for a long period of time, regardless of fluctuations in the market. This strategy assumes that the overall trend of the market will be upward over time, despite short-term ups and downs.
Another strategy is to invest in growth stocks. These are stocks of companies that are expected to grow at an above-average rate compared to other companies in the market. The idea is that these companies will continue to perform well during a bull market, leading to higher stock prices.
Timing the Market
Some investors try to time the market during a bull market. This involves trying to predict the market's movements and buying and selling stocks accordingly. However, this strategy is risky and often leads to poor returns. It's difficult to accurately predict the market's movements, and the consequences of making a wrong prediction can be severe.
Instead of trying to time the market, a better strategy might be to invest regularly and adjust your investment mix as needed. For example, you might start with a mix of 70% stocks and 30% bonds and then gradually shift to 60% stocks and 40% bonds as the market rises.
Portfolio Diversification
Another important strategy during a bull market is to diversify your portfolio. This involves spreading your investments across different types of assets, such as stocks, bonds, and cash. The idea is to reduce risk by not putting all your eggs in one basket.
Diversification can help protect your portfolio from the volatility of the stock market. It can also provide a level of return that is commensurate with the level of risk you are willing to take.
History of Bull Markets
The history of bull markets is as old as the stock market itself. The longest and most robust bull market in U.S. history lasted from about 1990 until the dot-com crash in 2000. During this time, the Dow Jones Industrial Average (DJIA) averaged a 15.3% return per year.
Other notable bull markets include the post-World War II bull market (1949-1966), the Reagan-era bull market (1982-2000), and the current bull market that started in 2009. Each of these periods was characterized by sustained increases in stock prices and a general sense of optimism among investors.
Causes of Bull Markets
Bull markets are typically caused by a strong economy. When the economy is doing well, companies are more likely to be profitable, which can lead to higher stock prices. Other factors that can contribute to a bull market include low interest rates, low inflation, and political stability.
However, bull markets can also be driven by speculation. If investors believe that stock prices will rise, they may buy stocks in anticipation of these price increases. This buying activity can then drive up stock prices, leading to a bull market.
End of Bull Markets
Bull markets don't last forever. They typically end when the economy starts to slow down, when interest rates rise, or when there is a significant negative event, such as a financial crisis. The end of a bull market is often marked by a bear market, which is a period of falling stock prices.
It's important for investors to be aware of the signs that a bull market might be ending. These signs can include a slowdown in economic growth, rising interest rates, and increasing pessimism among investors.
Bull Markets: Conclusion
Understanding the concept of a bull market is crucial for any investor. It helps in making informed decisions and in developing a robust investment strategy. While bull markets can be a great opportunity to grow your wealth, they also come with risks. Therefore, it's important to have a well-diversified portfolio and to avoid speculative behavior.
Remember, investing is not about trying to make a quick buck. It's about growing your wealth over the long term. So, whether you're investing during a bull market or a bear market, the key is to stay focused on your long-term goals and to stick with your investment plan.